"There's a lot of talk about time, treasure and talent," Kemmons Wilson, Jr. told a crowd of hundreds of Mid-South philanthropists, fundraisers and community volunteers.
"But the touch may be the most important part of that equation," he said.
The 2012 "Outstanding Philanthropist" Crystal Award was bestowed on the son of the founder of Holiday Inns on Nov. 15, National Philanthropy Day.
But Kemmons Wilson, Jr. said, "I'm not a philanthropist. I think of myself as a mentor, conduit and connector."
Then he invited a table filled with those who've followed his golden example to stand.
Wilson has made a mark on countless constructive community and charitable efforts in Memphis, notably at the Memphis Literacy Council, the Boys and Girls Clubs, Nexus and the Kemmons Wilson Family Foundation.
Giving runs in the Wilson family.