Memphis Cash Mob hits The Booksellers at Laurelwood | Business
Memphis Cash Mob is about one thing — supporting locally owned and operated businesses in the area.
But Saturday's event at The Booksellers at Laurelwood proved that one thing stems out to other important things.
"A parent gave $20 to their children and explained that they could buy the same book on Amazon, but it's important to support local businesses," said Memphis Cash Mob founder Shannon Dixon.
It's simple — Memphis Cash Mob announces a date and time for anyone interested to meet at a business, everyone brings cold hard cash, and then spend around $20.
The Booksellers at Laurelwood was the third business for Memphis Cash Mob to hit.
"I have a really big interest in local business," said Dixon, who organizes the mobs.
Dixon was inspired when traveling to Cleveland, and saw that the citizen-involved town had a successful Cash Mob.
By starting Cash Mob Memphis, she hopes to bring awareness to the importance of shopping local and supporting grassroot nonprofits in the community like Project Greenfork.
"I live in Midtown, and I like living there because it is filled with charecter, and the local stores are diffrent that every other place — but we have to help them survive," said Dixon.
Dixon pointed out the growing neighborhood on South Main downtown, which led nationwide stores like American Apparel to move in.
However, she pointed out that the neighborhood didn't start out that way, and it became successful because of locals putting investments in to stores and restaurants in that area.
"It's more convenient to go to a (chain) store, but if we don't support them they won't be here. (Cash Mob) is here to remind people that (the local businesses) are here, and we need to be thinking of these guys and keeping character in our city," she said.
Dixon is working on organizing the next Memphis Cash Mob, which is planned to hit in March.
She hasn't revealed where it will be, but she will keep you posted on the organization's Facebook page here.
Memphis Cash Mob first hit Goner Records last November, and Memphis Women’s Collective in December.